![]() ![]() Yet they don’t want to give up meat altogether. They also point to their concerns for animal welfare and the environmental impact of animal agriculture. “Not only are we helping to meet demands for millions of parents but we are appealing to the growing number of flexitarian families,” Christianson said.įlexitarians - Who are they? Many flexitarians say that want to cut down on meat in their diets because doing so makes them feel healthier. There are enough of them - an estimated one-third of North American shoppers - for a large company like Perdue Farms to take note and make some changes accordingly.Įric Christianson, chief marketing officer for Perdue at the time of the rollout, said that while Perdue’s chicken nuggets have been a staple for families for years, the company wanted to help parents in their ongoing battle to get their children to eat more vegetables. These flexitarians have a commitment to including more plants and vegetables in their diets. Dubbed “flexitarians,” they’re in there with the typical shoppers, who buy an assortment of meat and vegetables, and also with the vegetarians and vegans. A new kind of shopper has joined the consumers roaming the supermarket aisles. ![]() What is this all about? What’s driving this new approach to an already established popular food item? In June 2019, Perdue introduced its “first-of-its-kind nationally distributed new “PERDUE CHICKEN PLUS” nuggets, tenders and patties, which it describes as “next generation.” Each serving, contains one-quarter cup - half a serving - of vegetables and its “no-antibiotics-ever” white meat chicken. Each one of these “tiny giants” is made from a 50/50 blend of chicken and vegetables - cauliflower, chickpeas and plant protein. But more notable than their shape is what’s inside. Turns out that a lot of kids, and adults, have thanks to Perdue Farm’s “Chicken Plus” nuggets that are shaped like dinosaurs. ![]()
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